The holiday season presents some challenges and opportunities to retailers every year. Now, with COVID concerns and falling sales, the coming holidays may be even more challenging. Amid this confusing time, shopping appointments could provide some needed relief.
A few major retailers adopted the shop-by-appointment model early on in the pandemic when restrictions were tighter. Given the increased foot traffic the holidays bring in, it is worth giving it a second look because appointments could help stores make needed sales while maintaining a safe, healthy environment.