COVID-19 has impacted the entire food and beverage (F&B) supply chain, from farm field to consumer. It has upended the sector’s operational capacity in its entirety, including production, processing, packaging, and distribution.
Though this is not the first global health pandemic to occur, it is taking place in a contemporary context marked by unprecedented increases in population size. As such, demand for large volumes of products has put enormous amounts of pressure on the F&B industry.
Consumer and purchasing behaviors have been heavily influenced by the COVID-19 pandemic. Shifting trends in this space have led to unanticipated and unparalleled shocks in the industry.
