The novel coronavirus pandemic has been a time of testing for all retail businesses. It has also been a period of great opportunity for retailers to show long-standing and new consumers that they are there for them at a time of need.
In an interview on CNBC, Etsy CEO Josh Silverman said, “This is a moment when we have a chance to win the loyalty of millions of people and we’re working so hard to do that.”
The online platform for independent sellers of handmade goods and crafts has seen its active customers jump to more than 60 million, a 41 percent increase, as sales of face masks on the site took off along with the rise in COVID-19 cases across the U.S.
