Online sales tend to benefit from rainy and windy conditions, although the impact can be positive or negative depending on the geography, according to a new Adobe study.
Combining Adobe Analytics’ analysis of website transactions with weather data from IBM’s The Weather Company, the study predicts weather will boost U.S. e-commerce sales by $13.5 billion in 2023. The most significant impact comes from rain, $8.7 billion; wind, $4.4 billion; and snow, $250 million.
