Since OpenAI debuted ChatGPT a little over three months ago, “generative AI” has become a hot topic and no industry has been left untouched — least of all retail.
“The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX, which owns the Bon-Ton brand, among others, in an interview with Retail TouchPoints. “When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. I actually think generative AI is going to be bigger than the internet or smartphones in ecommerce.”
