Wireless communications retailer Mobile Destination has turned to gamification as part of its workforce management investments, resulting in a sales lift of 20%.
The retailer, which sells a range of communication devices and technologies for both personal and business accounts, has been operating for 18 years, and it partnered with solution provider Arcade in May 2020 to simplify the way it engages its sales staff. As part of this, the company began running metrics-driven contests in a fun way across its 40-store fleet.
