The summer season is (almost) in full swing. And while tourist and hospitality industries generally see a boon in sales, traditional retail often sees sales cool as the temperatures heat up. This slump in sales is due to many shoppers choosing to spend their money on trips, outdoor concerts and festivals, and sporting events, just to name a couple of examples.
But this slump doesn’t have to be accepted as the status quo. In fact, smart retailers can cash in on the tourism spending this time of year, while still marketing to local customers.
