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Americans have learned to shop with the virus

August 20, 2021

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The 1.1 percent decline in July retail sales reported earlier this week by the U.S. Census Bureau is nothing to be overly concerned about. That’s the analysis of the National Retail Federation (NRF), which sees strong consumer demand going forward.

“Despite this monthly dip, the economy has rebounded quite well and is more than just on the mend,” NRF Chief Economist Jack Kleinhenz said in a statement. “The consumer has continued to be resilient and recent price increases brought on by constraints in the supply chain have not dampened the robust demand seen during the past year. If retailers could find more inventory, they could sell it.”

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