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How merchants can attract the right consumers in the age of corona

Last month, the World Health Organisation officially declared coronavirus to be a global pandemic. As a result, a quarter of the world’s population is now living in lockdown. Online shopping – once an added convenience – is now the only way billions of people can access certain goods.

The international upheaval caused by COVID-19 has led to unprecedented disruption in buying patterns. Certain aspects of this new consumer behaviour are consistent with what is typically perceived as fraud, which could lead to merchants unwittingly decline authentic orders.

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