Online retail sales are growing at levels usually seen during Black Friday as the COVID-19 pandemic continues to dramatically change the retail landscape.
Last week online sales grew by 38 per cent according to the latest figures from IMRG-Capgemini’s sales tracker.
According to Capgemini’s Lucy Gibbs, this is the sort of growth only seen around the year’s most lucrative sales events like Black Friday.
Multichannel retailers saw their online sales shoot up 68 per cent, while pureplays saw more muted growth of four per cent in the week to April 14.
