Alibaba has announced plans to introduce 1000 new brands to the Chinese market over the next year as it continues to ramp up its international expansion drive.
Tmall Global, Alibaba’s marketplace specialising in selling international goods to Chinese buyers, announced a new “brand-incubation plan” during a live streamed summit this week.
Its incubation centre will offer brands from outside China a series of tools, incentives and campaigns to help them thrive in the fast-paced Chinese retail market.
