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Shopper Tracking: Reinventing and Reimagining the Store Experience

Savvy retailers are leaving no stone unturned in their quest to better understand their customers so they can reinvent their approach to retail in an omnichannel world. One rich trove of new data is coming from a previously data-dark place: the store floor.

Innovations in cameras, sensors, RFID, mobile, edge computing and networking technologies are giving retailers new insight into how customers, associates and merchandise move inside the store. Retailers can blend these with other data sources and apply advanced analytics to drive both strategic planning and real-time decision-making.

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