When a small-to-medium sized merchant experiences rapid growth, its profit margins might go up, but its back office operations often go into meltdown. Spreadsheets get used to plug gaps between systems; mistakes and delays become commonplace, resulting in poor customer feedback; tedious manual workflows take up the time and energy of team members; and a lack of visibility hampers decision making.
This sudden onset of operational complexity has historically been the trigger which prompts retailers to sign up with a traditional ERP, or Enterprise Resource Management software, in a bid to streamline workflows, optimize data, and improve efficiency.
