Kroger has been promoting its Kroger Pay program during the pandemic, and likely hoped that would suffice for customers rather than bringing on the third-party payment systems it has resisted up until now. Walmart has taken a similar approach with Walmart Pay, which launched back in 2015.
But the pandemic has boosted consumer use of contactless payment options, and Kroger wants to make sure it’s reaching as many of these customers as it can.
