We’re past the crisis stage this year. Or at least we’re past the point of still thinking about the situation as a crisis. It’s now the new normal.
Dealing with the immediate consequences of COVID-19 was extremely challenging for many fraud prevention professionals. The shifts in technologies, buyer behaviors and priorities were so dramatic that some still feel that they’re running just to catch up.
But the truth is, there’s now a different challenge in front of us. We need a fraud prevention approach that works in the new normal — for as long as that lasts. We can’t afford to remain reactive, putting out fires wherever they sprout next. It’s time for a strategy that fits the time we’re in.