It’s likely you’ve seen the not-so-subtle sign of the season that bridges the end of fall and the beginning of winter: shopping season. For shoppers, that means deals, deals, deals. But for retailers, it means a mad dash to attract consumers’ eyeballs, awareness and — of course — wallets, to end the year on a high note.
The competition during shopping season is especially stiff, and brick-and-mortar retailers require creative solutions to bring in new and repeat customers and turn casual browsers into buyers. To rise above the rest and provide enhanced shopping experiences that e-commerce cannot replicate, many retailers look to technology.