The outlook is good for the growth of BOPIS, based on the results of the Kurt Salmon experiment. The average processing time was 2.5 hours, compared to 3.6 hours last year, and 85% of orders were fulfilled with no issues, compared to 65% in 2018. The average in-store wait time for pickup was about four minutes.
The accompanying consumer survey found that 71% of shoppers would rather go to the store than pay for expedited shipping for an item they need immediately. That indicates that customers may be willing to shift further toward in-store pickup for the orders they want to have in hand soonest.
