Allowing outside developers onto Amazon’s platform is yet another step in the company’s efforts to captivate a younger market. The company introduced the Amazon Echo Dot for children, complete with a suite of kid-focused content, apps and skills, in April 2018.
Voice assistant usage has continued to grow, though it pales in comparison to other purchasing methods, accounting for less than 1% of e-commerce sales. Retailers such as Walmart, Best Buy and Home Depot have adopted it readily, and split between Alexa and Google’s voice assistant software.
