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Amazon releases tools for kid skills in Alexa

June 17, 2019


Allowing outside developers onto Amazon’s platform is yet another step in the company’s efforts to captivate a younger market. The company introduced the Amazon Echo Dot for children, complete with a suite of kid-focused content, apps and skills, in April 2018.

Voice assistant usage has continued to grow, though it pales in comparison to other purchasing methods, accounting for less than 1% of e-commerce sales. Retailers such as Walmart, Best Buy and Home Depot have adopted it readily, and split between Alexa and Google’s voice assistant software.

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