It’s been another weird week in retail. Dollar Shave Club praised the “dad bod” in its latest ad spot, Miller Lite gamified drinking beer and the sneakers dads everywhere sport to neighborhood BBQs just got an upgrade.
This, and more, in this week’s retail therapy.
All hail the dad bod
Father’s Day is just around the corner and retailers aren’t letting this sales opportunity pass by. And for good reason. The National Retail Federation predicted that consumer spending for the holiday would reach an all-time high of $16 billion.
