Alibaba is launching a new, immersive shopping experience in the metaverse on its Tmall Luxury Pavilion platform.
The shopping platform will host an AR fashion show accessible to select brands and give shoppers an exclusive ‘Meta Pass’, which confers priority digital access to brands’ products.
In recent years, the space has deployed 3D shopping, augmented reality and virtual reality try-ons for products, digital avatars and digital collectibles.
