Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail partnerships can result in additional exposure and revenue, and both parties end up happy with more customers and sales.
That said, striking up those winning partnership agreements may not always be a walk in a park. In addition to investing the time and effort to find, vet, and woo potential partners, you also need to carefully craft the terms of your agreement to ensure that costs and responsibilities are clear to both businesses.