YouTube is testing new shopping features which aim to make it easier for people to “easily discover and purchase products featured” in videos.
YouTube is making a further push into the ecommerce sector and is piloting a new feature which will allow creators to add a new shopping bag icon to their content.
When users click on this shopping bag icon, they’ll be presented with a list of items featured in the video.
They can then explore each product’s page to see more information, related videos and purchase options for that product.
