Staying relevant has never been harder, given the rapid pace of innovation, driven by the number and variety of new technologies and, not to mention, the global pandemic that created additional economic and operational strain.
The COVID-19 pandemic changed consumer life overnight, leading retailers to rethink how they conducted trade. The crisis also sped up digital innovation. According to an industry survey from Euromonitor International fielded in November, 72% of retail professionals said the crisis accelerated their digitalization plans by at least one or two years with 21% saying it fast-forwarded plans by at least three years.
