Macy’s opened a second small format store in Texas last Friday. It is part of a new retail strategy that presents an edited assortment since stores are very small and require careful curation. Stores in this smaller format are usually in strip-centers that have easy parking access.
The new 20,000 square foot store is in West Bend in the Dallas-Fort Worth area. It is the second Market by Macy’s store in Texas; the first opened in Southlake, Texas. According to a Macy’s press release, the stores have an edited assortment of the brands and items available at full-line Macy’s stores, with a range of accessible prices.