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Amazon Fresh cashierless rival Imagr eyes share in UK grocery market

March 23, 2021

Via: Charged

Imagr, a New Zealand based tech startup, has vowed to take on Amazon Fresh and break into the UK grocery market after opening its first European office in Amsterdam.

The Amazon Fresh rival has already agreed deals with two European retailers and plans to roll out their autonomous checkout service in the UK later this year.

The startup, which markets itself as “an affordable solution for retailers”, is currently being trialled in Osaka by Japanese department chain H2O Retailing.

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