When was the last time you abandoned an online shopping cart: yesterday? Last week? Today?
For online retailers, cart abandonment is a problem, and we’re all guilty of doing it. In an effort to combat the estimated 70% of shopping carts that are abandoned, many retailers now send automated cart abandonment emails — and with good reason. In 2020, one of every three consumers who clicked on a cart abandonment email wound up completing their purchase.
Recovering even a portion of those carts can be a million-dollar boon to the bottom line of retailers. However, as more and more brands resort to sending cart abandonment emails to recover these sales, the messaging strategy seems to be mostly identical from one brand to the next.