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REI pushes on climate neutrality, doubles used gear sales in 2020

April 14, 2021

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Despite the blow dealt to virtually all retailers by the pandemic — REI in particular laid off 5% of its retail staff in July last year — the company ended the year in a relatively solid position, and without losing its emphasis on the environment.

Alongside COVID-specific initiatives like virtual outfitting and curbside pickup, the retailer also touted going carbon neutral, investing in pay and committing to racial equity. That last point has also made its way into REI’s product standards for vendors that sell in its stores. The company recently updated them to include expectations for how brands are tackling carbon reduction, inclusive marketing practices and cultural designs in products.

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