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Who benefits from an Apple, Best Buy partnership?

June 26, 2019

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In a bid to make its services more widely accessible, Apple announced last week that Best Buy is now an authorized repair partner.

In addition to the retailer’s roughly 1,000 stores providing repair services, the company announced that nearly 7,600 of Best Buy’s “Geek Squad” members will also serve as Apple-certified technicians who are “ready to make same-day iPhone repairs or to service other Apple products,” according to a press release. Apple also noted that it will back all repairs and that only genuine Apple-branded parts will be used for the services.

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