Wayfair’s foray into physical retail comes after the apparent success of two pop-up shops, including one during the 2018 holiday season at the Natick Mall, which is a short drive from the company’s Boston-based headquarters. The company also operates an outlet connected to a warehouse in Kentucky.
“With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair’s exceptional shopping experience as we continue to transform the way people shop for their homes,” Niraj Shah, CEO, co-founder and co-chairman of Wayfair, said in a statement.
