As consumers turn away from classic convenience store staples like Slurpees and hot dogs, 7-Eleven is rethinking how it can win shoppers and remain relevant. Outside of its splashy new store concept, 7-Eleven has recently boosted its health-focused efforts and has worked with franchisees to offer cleaner products and options to align with current food trends.
With its rebranded lab store, 7-Eleven is testing its ability to be seen as a convenient place to pick up healthy snacks and enjoy a better-for-you meal. For health-minded shoppers, the retailer is opting for everything from vegan to keto-friendly items, and for those who want an enhanced 7-Eleven experience, there’s soft-serve, a gelato bar, kombucha counters and breakfast tacos.
