Lego has seen sales rocket 14 per cent in the first half of the year as traffic to its online website more than doubled to 100 million.
The Danish toy maker enjoyed a sharp rise in sales during the first six months of the year, largely driven to a significant investment in its ecommerce operations last year.
Lego saw sales rise 14 per cent despite revenues only rising seven per cent to 15.7 billion DKK (£1.87 billion), while operating profit rose 11 per cent to 3.9 billion DKK (£470 million).
