It’s safe to say that the retail industry is going through a revolution. In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform to advertisers.
By capturing users in the research phase and allowing retailers to use valuable consumer data throughout the consumer journey, Google has increased its value proposition for both retailers and users by creating a friction-free experience, thus paving a modern and convenient avenue in online shopping. It’s no surprise that we’ll continue to see e-Commerce brands appearing on Google Shopping as an additional channel.
