image: Regis Duvignau/Reuters

H&M powers up new website, mobile app

August 14, 2018

A revamp of H&M’s e-commerce and mobile commerce storefronts didn’t appear to excite the retailer’s investors. The Swedish company’s stock price fell Monday, and has now declined by almost 20% since the start of the year.

H&M leadership did warn earlier this year that 2018 could be something of a transitional “building year” as the retailer focuses on ramping up e-commerce efforts amid downward sales and the decision to close some brick-and-mortar stores even as it continues to open new ones.

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