Getting traffic to your website is the first step in owning an eCommerce business. What you really need is to convert those visitors into customers.
While that sounds straightforward, it can also be challenging. From the sheer number of competitors our there to internet distractions, you’ll need to vie for your customers’ attention.
Your conversion rate tells the story of how well you perform. It’s calculated by the percentage of visitors that visit your website and complete an action, such as making a purchase.
