Amazon last week announced it was raising the price of its popular, on-demand delivery service Prime for the third time in the division’s history, costing US consumers $139 annually instead of $119.
The news came at the same time the world’s largest ecommerce site announced its annual revenue had climbed to $31.95 billion (£23.6 billion) from $26.54 billion ($19.6 billion) in 2020, prompting an outcry from consumers asking why they need to pay extra for the service.
While consumers may have a grievance with the ecommerce mammoth and its decision to up the price, there are a number of reasons why it has done so. These includes rising operational costs as well as the fact that the Prime service is a victim of its own success, with Amazon consumers now used to getting their products within a matter of hours.
