Some 42% of online retailers are failing to measure checkout conversion, the most important metric for completing online sales, despite an online cart abandonment rate of 68%, according to Fetchify.
The data validation specialist found that 35% and 42% of ‘small’ and ‘micro’ retailers respectively, are failing to measure checkout rates. 10% of large retailers are also failing to measure rates.
42% said they did not measure conversion because of a lack of time and resources, while 31% said they did not know how.
