Amazon’s gung-ho attitude toward speed takes another step with the introduction of its latest drone. “Can we deliver packages to customers even faster? We think the answer is yes,” Amazon Worldwide Consumer CEO Jeff Wilke wrote in a blog post about the new drone, adding one of the pathways to “faster” is through drone technology.
The e-tailer recently raised the bar for speedy logistics with the introduction of one-day delivery. “We’re able to do this because we spent 20 plus years expanding our fulfillment and logistics network,” Amazon CFO Brian Olsavsky said at the time of the announcement. Likewise, Amazon said it plans to use its “world-class fulfillment and delivery network” to scale up Prime Air and make deliveries using the drone within months.