Retailers should integrate text messages into their marketing channels, according to new research from Wunderkind, surveying over 2,000 consumers.
The data revealed that while email is still the preferred marketing channel, text is becoming more prevalent.
Approximately 84% saying they find it the most convenient channel for communicating with retailers during the buying journey, one-third (32%) say they now find text just as convenient, a 6% increase year-on-year.
