It’s not a great time to be a disruptor in retail.
For new companies that hope to challenge big-name brands, a mix of high inflation and changing trends have upended many of the consumer patterns seen during the COVID-19 pandemic. E-commerce and tech retailers are in a particularly tight situation, as some consumers return to in-store shopping.
While many of these brands experienced skyrocketing sales and online demand over the past few years, most have quickly been brought back down to Earth.