Americans were expected to spend about $102.74 individually on Halloween in 2021, according to the National Retail Federation. This year may be a bit different, thanks to inflation, but only time will tell if that scares off consumers this year.
What we do know is that shoppers will be looking for inexpensive ways to celebrate the holiday, so even if you do not sell Halloween merchandise, your displays can honor the spooky season and spark sales. This is because Halloween retail displays bring extra attention to your wares. It is also a great excuse to change up your displays, which you should be doing anyway.
