Businesses make an average of $6.50 for every 1$ they spend on influencer marketing. Whether you’re a small business operating on a shoestring budget, or a store brand with multiple locations, returns like that present a huge opportunity.
70% of teens are reported to trust influencers more than traditional celebrity endorsements, and 49% of consumers depend on influencer opinions to help make a purchasing decision. Twitter even recently stated that their users trust influencers nearly as much as their close friends.
