We live in a very digitally-conscious age where anyone can do virtually anything with a smartphone. Consumers can make a bill payment, purchase products online, and store their credit card information in their phones so there’s no need to carry around a wallet. As easy and convenient as all of these things are, the protection of customers’ data is a serious issue, and it all starts with them trusting the retailer from whom they buying.
As small and independent retailers continue to meet consumers’ demand with new technology and phone services, the risks for fraud and data protection grow. Customers need to know that they are buying from reputable retailers and that their information is being protected, otherwise you can say “goodbye” to any future sales from them.