H&M has launched a new personal styling app for men, using machine learning to offer users unique curated suggestions from its entire catalogue.
‘Sorted by H&M’ is now available to download on iOS devices only, using both human stylists and artificial intelligence to offer users a range of styling suggestions to match everything from their body type to their eye colour.
By interacting with the app and feeding it information on your individual tastes and concerns such as broad shoulders or long legs, it will develop a highly personalized profile and offer you “perfect” suggestions.
