Many grocers find numerous advantages in emphasizing digital coupons. The digital shift, however, may be limiting access to coupons to technologically-challenged older and lower-income Americans.
Edgar Dworsky, a consumer advocate and founder of Consumer World, checked more than 50 supermarkets and found about two-thirds offering some weekly digital-only deals. Ten of the chains doubled or tripled the number of digital-only deals offered in June 2022 compared to the same week a year earlier.
