The Feedvisor study sheds light on the central role that Amazon plays in most consumers shopping journeys, as 66% start their product searches on the platform and 74% go to Amazon to make a purchase. The finding that 73% of frequent online shoppers have clicked on an Amazon ad and 83% have purchased the product is significant and shows that brands can see high ROI from their Amazon investments. Orders on Amazon generated by ads increased 54% in 2018 from 16.3% in 2017 to 25.1% in 2018, according to a Quartile study. Marketers are already shifting more of their digital ad budgets to Amazon, attracted by the ability to interact with consumers at various points in their shopping and purchase journey and the access to troves of consumer data.
