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Amazon launches private label skincare line

March 20, 2019

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With its penchant for introducing private labels into any category — Amazon is already in batteries, mattresses, pet food and apparel — and with beauty sales among the hottest in retail, it was only a matter of time before the e-retailer debuted its own merchandise.

There’s little sign of slow-down in the category. Consumer spending on health and beauty is increasing globally, according to an Edge by Ascential report emailed to Retail Dive. While the Asia-Pacific region is driving most of the growth, North America consumers, at least for now, contribute more to spending, accounting for 36% of global revenue, according to the report.

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