Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very different meaning for others.
That is why consumers are looking for more diverse and robust programs that provide value in different ways. In fact, research from PwC indicates that 43% of consumers want programs to be more flexible in the rewards and benefits they offer. In a recent Hit List, editor Adam Blair spotlighted five very different brands for their unique approaches to loyalty programs and strategies. Some of the most innovative examples show how the world of loyalty is evolving, and how brands can adapt their programs and experiences to better align to critical consumer trends.