Cart abandonment is one of the top challenges plaguing e-commerce, as executives are well aware. More than 84% of retailers had tracked cart abandonment on their website in the past six months as of September 2022, according to a survey by Coresight Research. But what actually drives abandonment?
One of the top answers may be security concerns, according to a survey by Radial. Radial found that 48% of cart abandonments can be tied to the security of the website being shopped on, while shoppers’ concerns about the use and security of personally identifiable information (PII) accounts for another 45%.
