Walgreens announced a complete reinvention of its customer loyalty program yesterday. What that means for its business remains to be seen, but it’s clear that the drugstore giant doesn’t plan to just sit by as Amazon.com and others vie for market share that Walgreens currently holds.
The launch of myWalgreens provides new and expanded benefits to the chain’s more than 100 million members shopping at its 9,000+ stores across the U.S. and online. Among the changes are a redesigned mobile app for health and wellness items that can now be picked up in-store, curbside or through local pharmacy’s drive-through in as few as 30 minutes.
