With its Walgreens collaboration, Claire’s has added another major retailer to its lineup of partners. In 2022, the company entered a shop-in-shop agreement with a major retailer: Macy’s. In October 2023, the accessories retailer rolled out displays in about 700 Kohl’s stores, according to WWD. Claire’s also has a partnership with Walmart that it launched in 2018 then expanded in 2022.
Beyond growing its brick-and-mortar footprint, Claire’s pulled back on its IPO plans and concentrated on attracting younger shoppers. Last July, Claire’s halted its initial public offering plans, according to its Securities and Exchange Commission filing. That same month, the retailer revamped its piercing brand with a new digital character named Pierce, a new logo and an updated voice and branding.
